Africa & Middle East

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  • Global Public Confidence Study 2023

    Free of charge
    • The 2023 IRIS Global Public Confidence Study provides a multi country view of public sentiment across the most important issues of the day. The project aimed to understand:
      1. Public assessments of the economy and personal finances
      2. Levels of confidence and concern about climate change
      3. Perspectives on the state of healthcare systems
    • This report presents results on the economic topics. Separate reports will address views on climate change, and on health care.
    • Nearly 18,000 people were surveyed across 26 countries (17,777)
    • Fieldwork was completed online during February, March, and April, 2023.
    • A nationally representative sample of 500 to 1,000 adults was interviewed in each country.
  • Global Eating, Drinking & Sustainability Survey

    Free of charge

    This study details the findings of a multi country market research study, aimed to understand current eating and drinking trends around the world. The project aimed to understand:

    • the impact of COVID19 on eating & drinking habits
    • if and how sustainability plays a role in deciding what to purchase

    Overall, 22 countries took part in this study, with all fieldwork undertaken online between 12th July and 18 th August, 2021.

    A nationally representative sample of adults was interviewed in each country.

  • The new food: acceptance, barriers and future propensity

    Free of charge


    Insects, jellyfish, food innovation and biotechnology supporting food progress.

    We asked the interviewees whether Insects, Jellyfish or Synthetic foods represent the best solution for the food of the future and for saving the environment. The topic is much debated by world public opinion, often in alarmist tones, and arouses great excitement in people.

    There are different sensitivities worldwide, countries that by culture and tradition already use insects in their diet. Italy, the home of the Mediterranean diet, but in general the old continent, has a heritage that places its citizens quite far from this new way of eating… most tend to reject the idea and in some cases even to disregard the problem, passing the hot potato to posterity.


  • How consumer willingness to pay will drive innovation in healthcare

    Free of charge

    Advances in the medical and pharmaceutical fields are constantly evolving, but innovations cost effort, time and, above all, money. The survey analyzes how consumers’ willingness to pay will drive innovation in healthcare. The study profiles some PERSONAS target groups with different attitudes towards medical care, innovation, and the possibility of contributing to expenses.


  • Country you go, COVID19 impact you find

    Free of charge

    The impact of Covid19 on habits, branding and sustainability in 22 countries: a multi-country analysis to capture commonalities and differences across cultures and thematize business implications for the grocery world.

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