Consumers’ perceptions on Artificial Intelligence – February 2026

The report “Consumers’ Perceptions on Artificial Intelligence”, conducted by Ales in collaboration with IRIS Network (Study Release February 2026), provides an in-depth analysis of awareness, usage, knowledge, and attitudes toward AI across 20 countries and nearly 15,000 respondents. The findings show that Artificial Intelligence has firmly entered the mainstream. The report delivers strategic insights for companies and institutions, emphasizing generational and geographical differences, implications for HR, communication and product development, and the need to actively manage trust and skills in an era of rapid technological transformation.

Please click here to request the report.