Boomers and the online world of health services: orientations, difficulties and desiderata

The survey examines the online world of health services focusing on the target audience of boomers, a generation that has had to adapt to the “new digital world.” Most boomers have a constant online presence, but only a few venture into calling themselves truly tech-savvy! In fact, when it comes to somewhat more complex tasks, where responsibility increases, fear of making mistakes affects, and if possible they tend to prefer the real world more than the virtual one! The Internet is widely used as a source of information, but less so for purchases and reservations of services intended for health and wellness. So, how can we bring this target audience closer to the digital world regarding products and services intended for health and wellness?