Asia Pacific
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How consumer willingness to pay will drive innovation in healthcare
Free of chargeAdvances in the medical and pharmaceutical fields are constantly evolving, but innovations cost effort, time and, above all, money. The survey analyzes how consumers’ willingness to pay will drive innovation in healthcare. The study profiles some PERSONAS target groups with different attitudes towards medical care, innovation, and the possibility of contributing to expenses.
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Country you go, COVID19 impact you find
Free of chargeThe impact of Covid19 on habits, branding and sustainability in 22 countries: a multi-country analysis to capture commonalities and differences across cultures and thematize business implications for the grocery world.
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Communicating sustainability between opportunities and risks
Free of chargeEnvironmental sustainability is a hot topic today, widely used in communication including business communication… but why is everyone talking about sustainability today? What are the benefits for companies? And if communicating sustainability is really rewarding, how to do it? What verbal and iconic messages do consumers understand that are credible and relevant to them?
