Europe
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DREAMS AND ASPIRATIONS – May 2024
Free of chargeThe “Dreams and Aspirations” – May 2024 reports examines personal and collective perceptions of aspirations and quality of life across 18 countries. Based on online interviews with nearly 9,000 people, the study explores how close individuals feel to achieving their dreams and desires in daily life. It investigates whether people perceive a common dream, analyzing values like economic stability, health and well-being, and social inclusivity. Additionally, the report reveals that many view their countries as distant from the ideal, highlighting trends of nationalism and a desire to migrate to other countries.
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Brand Activism: best practices in the consumer’s mind
Free of chargeWe asked the interviewees to tell us about BRAND ACTIVISM, how they perceive companies’ commitment to ethical and environmental issues and what actions they should focus on to gain more traction with consumers. The issue of environmental, social and economic sustainability is very much felt by the respondents and plays an important role in the choice of brand/product to buy… but companies must not make the mistake of passing on the costs of these activities to consumers”.
In recent years, we see companies around the world ‘actively taking a stand’ on social and environmental issues and committing to reducing their carbon footprint.
The consumer rewards these initiatives by choosing brands that make a commitment, but beware because there is always a background of mistrust regarding those who ‘go too far’: greenwashing, ethical washing and pink washing are always just around the corner’. -
2023 Health Care Confidence Report
Free of charge2023 IRIS Global Public Confidence Study provides a multi-country view of public sentiment across the most important issues of the day. The project aimed to understand:
Perspectives on the state of healthcare systems
Nearly 19,000 people were surveyed across 27 countries (18,688).
Fieldwork was completed during February, March, and April 2023 (with one additional country added in June).
A nationally representative sample of 500 to 1,000 adults was interviewed in each country. -
2023 Climate Confidence Report
Free of charge2023 IRIS Global Public Confidence Study provides a multi-country view of public sentiment across the most important issues of the day. The project aimed to understand:
Levels of confidence and concern about climate change
Nearly 19,000 people were surveyed across 27 countries (18,688).
Fieldwork was completed during February, March, and April 2023 (with one additional country added in June).
A nationally representative sample of 500 to 1,000 adults was interviewed in each country. -
Global Public Confidence Study 2023
Free of charge- The 2023 IRIS Global Public Confidence Study provides a multi country view of public sentiment across the most important issues of the day. The project aimed to understand:
- Public assessments of the economy and personal finances
- Levels of confidence and concern about climate change
- Perspectives on the state of healthcare systems
- This report presents results on the economic topics. Separate reports will address views on climate change, and on health care.
- Nearly 18,000 people were surveyed across 26 countries (17,777)
- Fieldwork was completed online during February, March, and April, 2023.
- A nationally representative sample of 500 to 1,000 adults was interviewed in each country.
- The 2023 IRIS Global Public Confidence Study provides a multi country view of public sentiment across the most important issues of the day. The project aimed to understand:
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Global Eating, Drinking & Sustainability Survey
Free of chargeThis study details the findings of a multi country market research study, aimed to understand current eating and drinking trends around the world. The project aimed to understand:
- the impact of COVID19 on eating & drinking habits
- if and how sustainability plays a role in deciding what to purchase
Overall, 22 countries took part in this study, with all fieldwork undertaken online between 12th July and 18 th August, 2021.
A nationally representative sample of adults was interviewed in each country.
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Consumer Trends 2023 in luxury market
Free of chargeWhat’s going on?
Ales’ window on Consumer Trends 2023 in luxury market.
An interdisciplinary observatory that merges different sources of information to give an in depth picture about consumers nowadays what changes they are going through and what trends are underway and can impact the luxury market.
Our trend observatory is based on a desk analysis, web listening and interviews in several Countries.
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Consumer Trends 2023 in pharma sector
Free of chargeWhat’s going on?
Ales’ window on Consumer Trends 2023 in pharma sector
An interdisciplinary observatory that merges different sources of information to give an in depth picture about consumers nowadays what changes they are going through and what trends are underway and can impact the pharma sector.
Our trend observatory is based on a desk analysis, web listening and interviews in several Countries.
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The new food: acceptance, barriers and future propensity
Free of chargeInsects, jellyfish, food innovation and biotechnology supporting food progress.
We asked the interviewees whether Insects, Jellyfish or Synthetic foods represent the best solution for the food of the future and for saving the environment. The topic is much debated by world public opinion, often in alarmist tones, and arouses great excitement in people.
There are different sensitivities worldwide, countries that by culture and tradition already use insects in their diet. Italy, the home of the Mediterranean diet, but in general the old continent, has a heritage that places its citizens quite far from this new way of eating… most tend to reject the idea and in some cases even to disregard the problem, passing the hot potato to posterity.
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Trends 2023 mass market
Free of chargeWhat’s going on?
Ales’ window on Consumer Trends 2023 in MASS Market.An interdisciplinary observatory that merges different sources of information to give an in-depth picture of consumers today: what changes they are going through, what trends are underway, and what can impact the MASS market. Our trend observatory is based on desk analysis, web listening, and interviews conducted in several countries.
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Climate change survey
Free of chargeThis study details the findings of a multi-country market research study among the general public, aimed at raising awareness of the need for climate education and literacy programs to overcome apathy and accelerate the transition at a rate that is necessary to meet the ever-increasing urgency of climate change.
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World Confidence Index 2019
Free of chargeThe survey analyzes the perception of interviewees’ family economic situation on an international level (with 22 countries involved) and the countermeasures implemented to cope with the difficult period, such as the fear of losing one’s job and difficulty making ends meet.
