Consumer Lifestyle
-
DREAMS AND ASPIRATIONS – May 2024
Free of chargeThe “Dreams and Aspirations” – May 2024 reports examines personal and collective perceptions of aspirations and quality of life across 18 countries. Based on online interviews with nearly 9,000 people, the study explores how close individuals feel to achieving their dreams and desires in daily life. It investigates whether people perceive a common dream, analyzing values like economic stability, health and well-being, and social inclusivity. Additionally, the report reveals that many view their countries as distant from the ideal, highlighting trends of nationalism and a desire to migrate to other countries.
-
Global Public Confidence Study 2023
Free of charge- The 2023 IRIS Global Public Confidence Study provides a multi country view of public sentiment across the most important issues of the day. The project aimed to understand:
- Public assessments of the economy and personal finances
- Levels of confidence and concern about climate change
- Perspectives on the state of healthcare systems
- This report presents results on the economic topics. Separate reports will address views on climate change, and on health care.
- Nearly 18,000 people were surveyed across 26 countries (17,777)
- Fieldwork was completed online during February, March, and April, 2023.
- A nationally representative sample of 500 to 1,000 adults was interviewed in each country.
- The 2023 IRIS Global Public Confidence Study provides a multi country view of public sentiment across the most important issues of the day. The project aimed to understand:
-
Consumer Trends 2023 in luxury market
Free of chargeWhat’s going on?
Ales’ window on Consumer Trends 2023 in luxury market.
An interdisciplinary observatory that merges different sources of information to give an in depth picture about consumers nowadays what changes they are going through and what trends are underway and can impact the luxury market.
Our trend observatory is based on a desk analysis, web listening and interviews in several Countries.
-
Consumer Trends 2023 in pharma sector
Free of chargeWhat’s going on?
Ales’ window on Consumer Trends 2023 in pharma sector
An interdisciplinary observatory that merges different sources of information to give an in depth picture about consumers nowadays what changes they are going through and what trends are underway and can impact the pharma sector.
Our trend observatory is based on a desk analysis, web listening and interviews in several Countries.
-
The new food: acceptance, barriers and future propensity
Free of chargeInsects, jellyfish, food innovation and biotechnology supporting food progress.
We asked the interviewees whether Insects, Jellyfish or Synthetic foods represent the best solution for the food of the future and for saving the environment. The topic is much debated by world public opinion, often in alarmist tones, and arouses great excitement in people.
There are different sensitivities worldwide, countries that by culture and tradition already use insects in their diet. Italy, the home of the Mediterranean diet, but in general the old continent, has a heritage that places its citizens quite far from this new way of eating… most tend to reject the idea and in some cases even to disregard the problem, passing the hot potato to posterity.
-
Trends 2023 mass market
Free of chargeWhat’s going on?
Ales’ window on Consumer Trends 2023 in MASS Market.An interdisciplinary observatory that merges different sources of information to give an in-depth picture of consumers today: what changes they are going through, what trends are underway, and what can impact the MASS market. Our trend observatory is based on desk analysis, web listening, and interviews conducted in several countries.
-
Dog Food&Health Trends: Habits, Usage & Attitude – Italy
4.700,00 € exc. VATThe survey analyses the habits and attitudes of dog owners, and explores topics such as dog food, health and handling.
What characteristics drive the purchase of dog food? Which channels are chosen for purchase? Who or what influences the choice of brand? What is the role of price?
To answer these questions, we have developed a research project “DOG FOOD & HEALTH TRENDS” that provides a detailed insight into the world of our dog friends, not only from a food point of view, but also from the point of view of their health and management.
The report includes more than 100 questions with analysis on the following 4 profiles:
- Dog owners who buy industrial food (in total and with insights into the owner’s age and the dog’s age)
- Owners of dogs that use household food/leftovers
- Former dog owners
- Future dog owners
Download additional information:Â Information collected and marketing implications
-
Climate change survey
Free of chargeThis study details the findings of a multi-country market research study among the general public, aimed at raising awareness of the need for climate education and literacy programs to overcome apathy and accelerate the transition at a rate that is necessary to meet the ever-increasing urgency of climate change.
-
Environmental Sustainability Observatory
Free of chargeThe “ALES sustainability observatory” is a study that aims to measure the importance of environmental sustainability to Italians. Through this study, we investigate how Italians perceive the commitment of companies in safeguarding and protecting the environment. We examine the extent to which companies pursue sustainable development through recycling materials, reducing emissions, using renewable or alternative energy sources, and redeveloping urban spaces. The study also highlights the attitudes and behaviors of Italians towards environmental sustainability, including their awareness, concerns, and expectations.
-
Communicating sustainability between opportunities and risks
Free of chargeEnvironmental sustainability is a hot topic today, widely used in communication including business communication… but why is everyone talking about sustainability today? What are the benefits for companies? And if communicating sustainability is really rewarding, how to do it? What verbal and iconic messages do consumers understand that are credible and relevant to them?
