Pharmaceutical, Health, Wellness
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2023 Health Care Confidence Report
Free of charge2023 IRIS Global Public Confidence Study provides a multi-country view of public sentiment across the most important issues of the day. The project aimed to understand:
Perspectives on the state of healthcare systems
Nearly 19,000 people were surveyed across 27 countries (18,688).
Fieldwork was completed during February, March, and April 2023 (with one additional country added in June).
A nationally representative sample of 500 to 1,000 adults was interviewed in each country. -
Global Public Confidence Study 2023
Free of charge- The 2023 IRIS Global Public Confidence Study provides a multi country view of public sentiment across the most important issues of the day. The project aimed to understand:
- Public assessments of the economy and personal finances
- Levels of confidence and concern about climate change
- Perspectives on the state of healthcare systems
- This report presents results on the economic topics. Separate reports will address views on climate change, and on health care.
- Nearly 18,000 people were surveyed across 26 countries (17,777)
- Fieldwork was completed online during February, March, and April, 2023.
- A nationally representative sample of 500 to 1,000 adults was interviewed in each country.
- The 2023 IRIS Global Public Confidence Study provides a multi country view of public sentiment across the most important issues of the day. The project aimed to understand:
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How consumer willingness to pay will drive innovation in healthcare
Free of chargeAdvances in the medical and pharmaceutical fields are constantly evolving, but innovations cost effort, time and, above all, money. The survey analyzes how consumers’ willingness to pay will drive innovation in healthcare. The study profiles some PERSONAS target groups with different attitudes towards medical care, innovation, and the possibility of contributing to expenses.
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Boomers and the online world of health services: orientations, difficulties and desiderata
Free of chargeThe survey examines the online world of health services focusing on the target audience of boomers, a generation that has had to adapt to the “new digital world.” Most boomers have a constant online presence, but only a few venture into calling themselves truly tech-savvy! In fact, when it comes to somewhat more complex tasks, where responsibility increases, fear of making mistakes affects, and if possible they tend to prefer the real world more than the virtual one! The Internet is widely used as a source of information, but less so for purchases and reservations of services intended for health and wellness. So, how can we bring this target audience closer to the digital world regarding products and services intended for health and wellness?
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Country you go, COVID19 impact you find
Free of chargeThe impact of Covid19 on habits, branding and sustainability in 22 countries: a multi-country analysis to capture commonalities and differences across cultures and thematize business implications for the grocery world.
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Pharmacy or retail: Looking for the “gentle push” in the buying process
Free of chargeThe shopper who ventures into pharmacy is the same shopper who then frequents other types of retail that have gradually nurtured his autonomy, expertise, and raised the bar of his expectations. He would also like from pharmacy maximum integration between advice and personalization, autonomy and simplification, phsyical and digital.
