Italia
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Brand Activism: best practices in the consumer’s mind
Free of chargeWe asked the interviewees to tell us about BRAND ACTIVISM, how they perceive companies’ commitment to ethical and environmental issues and what actions they should focus on to gain more traction with consumers. The issue of environmental, social and economic sustainability is very much felt by the respondents and plays an important role in the choice of brand/product to buy… but companies must not make the mistake of passing on the costs of these activities to consumers”.
In recent years, we see companies around the world ‘actively taking a stand’ on social and environmental issues and committing to reducing their carbon footprint.
The consumer rewards these initiatives by choosing brands that make a commitment, but beware because there is always a background of mistrust regarding those who ‘go too far’: greenwashing, ethical washing and pink washing are always just around the corner’. -
2023 Health Care Confidence Report
Free of charge2023 IRIS Global Public Confidence Study provides a multi-country view of public sentiment across the most important issues of the day. The project aimed to understand:
Perspectives on the state of healthcare systems
Nearly 19,000 people were surveyed across 27 countries (18,688).
Fieldwork was completed during February, March, and April 2023 (with one additional country added in June).
A nationally representative sample of 500 to 1,000 adults was interviewed in each country. -
2023 Climate Confidence Report
Free of charge2023 IRIS Global Public Confidence Study provides a multi-country view of public sentiment across the most important issues of the day. The project aimed to understand:
Levels of confidence and concern about climate change
Nearly 19,000 people were surveyed across 27 countries (18,688).
Fieldwork was completed during February, March, and April 2023 (with one additional country added in June).
A nationally representative sample of 500 to 1,000 adults was interviewed in each country. -
Global Public Confidence Study 2023
Free of charge- Lo studio IRIS Global Public Confidence del 2023 fornisce una visione multinazionale del public sentiment attraverso i le tematiche più attuali. Il progetto mira a comprendere:
- Valutazioni sull’economia e finanze personali
- Livelli di fiducia e preoccupazione relativi al cambiamento climatico
- Prospettive sullo stato della sanità
- Il report mostra i risultati sui temi economici. Report separati affronteranno le opinioni sul cambiamento climatico e sull’assistenza sanitaria.
- Quasi 18.000 persone sono state intervistate in 26 paesi (17.777)
- L’indagine è stata completata online nei mesi di febbraio, marzo e aprile 2023.
- In ciascun paese è stato intervistato un campione rappresentativo a livello nazionale di 500-1.000 adulti.
- Lo studio IRIS Global Public Confidence del 2023 fornisce una visione multinazionale del public sentiment attraverso i le tematiche più attuali. Il progetto mira a comprendere:
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Global Eating, Drinking & Sustainability Survey
Free of chargeThis study details the findings of a multi country market research study, aimed to understand current eating and drinking trends around the world. The project aimed to understand:
- the impact of COVID19 on eating & drinking habits
- if and how sustainability plays a role in deciding what to purchase
Overall, 22 countries took part in this study, with all fieldwork undertaken online between 12th July and 18 th August, 2021.
A nationally representative sample of adults was interviewed in each country.
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The new food: acceptance, barriers and future propensity
Free of chargeInsects, jellyfish, food innovation and biotechnology supporting food progress.
We asked the interviewees whether Insects, Jellyfish or Synthetic foods represent the best solution for the food of the future and for saving the environment. The topic is much debated by world public opinion, often in alarmist tones, and arouses great excitement in people.
There are different sensitivities worldwide, countries that by culture and tradition already use insects in their diet. Italy, the home of the Mediterranean diet, but in general the old continent, has a heritage that places its citizens quite far from this new way of eating… most tend to reject the idea and in some cases even to disregard the problem, passing the hot potato to posterity.
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Climate change survey
Free of chargeThis study details the findings of a multi-country market research study among the general public, aimed at raising awareness of the need for climate education and literacy programs to overcome apathy and accelerate the transition at a rate that is necessary to meet the ever-increasing urgency of climate change.
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World Confidence Index 2019
Free of chargeThe survey analyzes the perception of interviewees’ family economic situation on an international level (with 22 countries involved) and the countermeasures implemented to cope with the difficult period, such as the fear of losing one’s job and difficulty making ends meet.
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How consumer willingness to pay will drive innovation in healthcare
Free of chargeAdvances in the medical and pharmaceutical fields are constantly evolving, but innovations cost effort, time and, above all, money. The survey analyzes how consumers’ willingness to pay will drive innovation in healthcare. The study profiles some PERSONAS target groups with different attitudes towards medical care, innovation, and the possibility of contributing to expenses.
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Boomers and the online world of health services: orientations, difficulties and desiderata
Free of chargeThe survey examines the online world of health services focusing on the target audience of boomers, a generation that has had to adapt to the “new digital world.” Most boomers have a constant online presence, but only a few venture into calling themselves truly tech-savvy! In fact, when it comes to somewhat more complex tasks, where responsibility increases, fear of making mistakes affects, and if possible they tend to prefer the real world more than the virtual one! The Internet is widely used as a source of information, but less so for purchases and reservations of services intended for health and wellness. So, how can we bring this target audience closer to the digital world regarding products and services intended for health and wellness?
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Country you go, COVID19 impact you find
Free of chargeThe impact of Covid19 on habits, branding and sustainability in 22 countries: a multi-country analysis to capture commonalities and differences across cultures and thematize business implications for the grocery world.
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Environmental Sustainability Observatory
Free of chargeThe “ALES sustainability observatory” is a study that aims to measure the importance of environmental sustainability to Italians. Through this study, we investigate how Italians perceive the commitment of companies in safeguarding and protecting the environment. We examine the extent to which companies pursue sustainable development through recycling materials, reducing emissions, using renewable or alternative energy sources, and redeveloping urban spaces. The study also highlights the attitudes and behaviors of Italians towards environmental sustainability, including their awareness, concerns, and expectations.
